Launch

Launch: The First Month Defines the Rest of Your Product's Life

1/18/2025
7 min read
Your product's first 30 days on Amazon are critical. Launch gives you the exact plan to launch with momentum and scale fast.

Your Launch Isn't Optional

You list your product on Amazon and... nothing. Zero sales day one. One sale day two. You start running PPC but your ACoS is at 200%. Nobody finds you organically because you have no reviews or sales history. Amazon's algorithm ignores you. Every day that passes without traction is another day buried in search results. Your product is good, but nobody will ever see it.

Launch: Momentum From Day 1

Launch isn't a generic task list. It's your personalized launch plan: pricing strategy for the first weeks, PPC campaign structure day by day, review generation timeline, and specific tactics to gain sales velocity. Launch knows exactly what to do at each stage of your launch to maximize visibility and conversion from minute one.

From Zero to Top 100 in Your Category

Tell Launch: 'I'm launching a product in category X at price Y with PPC budget Z'. Launch gives you your complete roadmap: Day 1-7 (aggressive pricing to generate momentum), Day 8-14 (automatic PPC campaigns to discover keywords), Day 15-21 (manual campaign optimization), Day 22-30 (scaling and pricing adjustment). You don't guess. You execute.

Proven Launch Strategy

  • Dynamic pricing plan: Knows when to be aggressive and when to raise prices
  • PPC roadmap: Campaign structure optimized for each launch phase
  • Review strategy: Compliance-friendly tactics to generate reviews fast

Top 50 in 3 Weeks

Miguel launched his product following Launch's plan: first week with intro pricing ($29 instead of $39), automatic campaigns with $50/day budget, and email follow-up strategy for reviews. By day 7 he had 5 reviews and 47 sales. Day 14: 12 reviews, ranking #180 in his category. Day 21: 23 reviews, ranking #45, and ready to scale. Launch gave him certainty instead of anxiety. He knew exactly what to do each day.

Your Launch Is Your Foundation

There's no second chance at a first launch. Amazon's algorithm decides in the first weeks if your product deserves visibility. Launch ensures your first month is your best month, not your worst. Ready to launch like the pros?

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