The story behind SellerSwarm

My name is Ryan Alves, and SellerSwarm exists because I lived firsthand what it means to build an Amazon business without the right tools.

It all started selling from home

In 2016, I started selling on eBay. No experience, no mentor, just testing. From there I moved to Etsy, and finally arrived at Amazon. My model was FBM — I did everything. Packaging, shipping, answering messages, managing returns, optimizing listings and launching ad campaigns.

I reached over a million in annual revenue, but the price was high. I worked 14-hour days. My business grew, but I was burning out.

Ryan Alves early days
Ryan Alves discovering AI

The moment that changed everything

In 2023, while dealing with thousands of repetitive tasks, I discovered artificial intelligence. It wasn't love at first sight — it was survival. I started creating small automations. A script here, an agent there. Suddenly, tasks that took me hours were solved in minutes.

For the first time in years, I could breathe.

From seller to mentor (and the problem nobody talked about)

In 2024 I launched Amazon Starter, my mentoring program. Hundreds of people wanted to learn, but I saw the same pattern repeat: paralysis from information overload. My students spent weeks watching videos, taking notes, but didn't know what to do first.

That's when I understood: they didn't need more information. They needed smart execution.

Ryan Alves mentoring
Ryan Alves today

Why this matters

SellerSwarm isn't just another SaaS. It's the team I wish I had from day one. The same agents that saved my business can now save yours.

I didn't build this to impress investors. I built it for real sellers who, like me, just want to build something of their own without sacrificing their lives in the process.

SellerSwarm: my agents, now yours

Scout

Scout exists because I lost months searching for products that didn't work

PPC Strategist

PPC Strategist was born after burning thousands of dollars on poorly optimized campaigns

Shield

Shield was created when I almost lost my account to a violation I didn't see coming

Margin

Margin emerged when I realized too late that I was selling a lot but earning little

These aren't theoretical tools. They're solutions proven in the trenches of real e-commerce.

Your success shouldn't depend on how many hours you can work, but on how smart you can work.

Welcome to SellerSwarm.

Welcome to your new team.

— Ryan Alves

Founder of SellerSwarm

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